Brand guidelines

The Macan Velar identity

For sponsors, printers and embroiderers: how to use the logo, colours and type.

The mark

An ivory horse in front of the Pinasthika hexagon P in champion gold, on crimson. The P and its centre hexagon are never altered; the horse sits in front, in a thin gap of crimson.

Download SVG PNG Embroidery files (ZIP)

Versions

Three versions

PrimaryOn the theme colour. Use this whenever you can. SVG · PNG

PositiveOn light backgrounds: paper, letterheads, white or ivory. SVG · PNG

GreyscaleBlack-and-white print, newspapers, photocopies. SVG · PNG

Rider lockups

With the rider

The mark with a rider’s name beside it, in two lines. For rider kit, saddle pads and entries.

Primary · SVG · PNG

Positive · SVG · PNG

Greyscale · SVG · PNG

Bayu Pinasthika

Primary · SVG · PNG

Positive · SVG · PNG

Greyscale · SVG · PNG

Dessy Natalia

Space and size

Give it room

Keep clear space on every side equal to the width of the P’s stroke. No text or other logos inside it.

96 px

48 px

24 px

Smallest sizes: 24 px on screen, 12 mm in print, 30 mm in embroidery. Below that, use the favicon.

Colour

Logo colours

Crimson #A6192ERGB 166, 25, 46 Logo background

Champion gold #D2B072RGB 210, 176, 114 The P; gold embroidery thread

Ivory #EFE7D6RGB 239, 231, 214 The horse; ivory embroidery thread

Grey #8C8C8CRGB 140, 140, 140 The P in the Greyscale version

Black #161616RGB 22, 22, 22 The horse in the Positive and Greyscale versions

Type

Two voices

Display · Archivo Expanded ExtraBold

MACAN VELAR

Name, headings, numbers. Always uppercase, slightly tight.

Accent · Instrument Serif Italic

Built for the clear round.

Mottos and one-word accents, never long text.

Text · Archivo

Body copy, captions and labels. Labels in small caps with wide letter spacing.

Free under the SIL Open Font License (Google Fonts).

Please don’t

Keep it intact

Stretch or squash it

Change the colours

Rotate it

Put it on a busy photo without a panel

In use

On the horse

Where the mark and a partner’s logo go on the saddle pad.

Saddle pad close-up: the partner’s logo on top, the rider’s logo right under it.

On the horse: the partner’s logo with the rider’s logo under it, on the saddle pad.